Thursday, February 4, 2010

Bentley Creates Ultimate Ski, Valentine's Gift


Are you stuck on what to get your honey for Valentine's Day? Is your budget as high as your ambition to get something truly unique? Finally, do you like to ski? Well, for those looking for something completely off the chart, then one-of-a-kind "zai for Bentley Supersport Skis" might just be the answer. Not to bury the lead, these skis cost nearly $10,000.

We here love both snowsports and cars, so this particular product offering from Bentley Motors caught our eye. What better gift for the Orange County-based skier than a pair of handcrafted zai skis from Switzerland - the Rolls Royce, er, Bentley of skis?

The result of a design collaboration between Bentley’s Styling Studio and the exclusive Swiss ski manufacturer zai, these handmade skis are the perfect gift for the skier who has everything.  Only 250 of these limited edition black skis will be made with each pair carrying a unique number up to the 250 limit. We're not sure how fast they'll get from zero to sixty, but you can be sure no one else on the mountain will be sporting these skis. Zai sold just 900 pairs of skis last season, and plans to sell just 1,000 worldwide this season.

Made to last a lifetime, zai for Bentley skis feature unique and patented technology and materials, which make them not only ‘one-of-a-kind’ but also a world first.  ZaiƬra®, the composite material used in the skis, contains carbon fibres that are used on the skis’ top layer, in combination with natural rubber in the central part, as well as a carbon fabric in composition with chrome steel in the torsion part and long carbon fibre Reinforced Thermoplastic Composites (LFRTP).  This combination of technology and performance claim maximum performance with minimum weight as well as the ability to lie firmly and reliably in the snow, whatever its condition.

The skis’ geometric structure and acceleration power, which demands little effort of the skier, combined with these unique materials are designed to make for a smooth-running and stable ski. According to zai Founder, Simon Jacomet: “The handling of ‘zai Supersport’ is smooth and responsive, dynamic and lively.” 

Zai has also worked with the Bentley team to create two other exclusive Bentley products.  Zai for Bentley ski poles feature ExoGrid®, which is used for golf shafts and is used solely for the first time in the Bentley Supersports skis.  Its unique combination of titan and carbon fabric reduces weight and guarantees high stability. And what better way to carry your stylish skis and poles than a custom-manufactured ski bag made of leather and neoprene... complete with a Bentley quilted lining.

The skis are now available to order and retail via zai distributors.  Each pair is priced at USD $9800 and further information can be found at www.zaiforbentley.com.

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