The music industry is, apparently, all abuzz today after Radiohead's announcement on Monday that their new "In Rainbows" release will priced on a sliding scale. That is, fans can pay whatever they deem appropriate for their latest project - dropping October 10th.
By going to their online store at www.inrainbows.com, fans can pre-order the release via digital download, or receive a physical copy of the CD, sent via snail mail.
I've been a huge fan of Radiohead for several years, and applaud this innovative method for distribution - sidestepping the major labels and taking control of their music... and profit margins. It's reported that artists receive a paltry 30 cents for each album they sell via labels - using this direct-sales method Radiohead will keep all their profits.
This could literally be a game-changing move by this innovative band - one which forever alters the way artists sell their music.
No comments:
Post a Comment